The Value of Arts for Business

6:24pm, Tuesday 12th of July 2011, by Giovanni Schiuma

The Value of Arts for Business

Giovanni Schiuma is Scientific Director of the Centre for Value Management and Professor of Innovation Management at the Universita dell Basilicata, Italy.  Giovanni has written a must read for scholars of business management and business leaders who seek to enhance their managment skill and to meet the challenges fo the 21st Century business landscape.  This book provides a great insight into how and why the arts can add value to business environments.  It is about creativity, innovation, and engaging people's emotions and passion.